Companies are over two times more likely to reach quota when sales teams emphasize engagement. This is easier said than done when the definition of effective engagement differs between buyers and sellers. This e-book explores the disconnect between assumed and actual buyer preferences for engagement and how Dynamics 365 for Sales can help sellers realign their strategies with buyer needs.
Empowering the modern seller: A new definition of engagement
What does effective engagement look like? Contrary to what many sellers assume, it's not about increasing the number of interactions or even introducing buyers to the most relevant products. Today's buying process is a combination of self-research by the customer and key interactions with sales reps to answer questions along the way. When is the right moment to interact? Dynamics 365 for Sales can provide insights into what your customers are looking for in those key interactions and when. At Inspira Technology Group, we want to help your sales reps meet and surpass buyer expectations. Contact us to learn more.