Creativity is like a living organism. It requires the right conditions to appear, careful nurturing to become more capable, and a diverse ecosystem to thrive. However, just like any organism, it can disappear in an instant if its environment doesn’t provide the conditions it needs to grow and reach its full potential.
Ironically, nothing generates the mass extinction of creative ideas faster than alienating cubicles. So organizations quickly began to change from the inside to create environments that foster innovation and dynamic work methodologies. With the advent of digital, they realized that not only did physical spaces need to change, but also their digital counterparts. Let’s face it—when was the last time you read a company-wide email reply and thought it was a good thing?
In this video, you’ll learn the inspiring example of how J. Walter Thompson—one of the largest communication agencies in the world—has mastered the art of digital collaboration thanks to Microsoft Teams. From collaborating with the world’s leading experts in prosthetics to give a veteran the ability to once again swim with his family, to simply networking and having fun, you’ll see how Teams is much more than a work tool—it’s a hub for inspiration and creativity.
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